Tag archive: experimentation

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May 15, 2024

Fixed-Power Designs: It’s Not IF You Peek, It’s WHAT You Peek at

TL;DR Sometimes we cannot estimate the required sample size needed […]
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Mar 5, 2024

Risk-Aware Product Decisions in A/B Tests with Multiple Metrics

TL;DR We summarize the findings in our recent paper, Schultzberg, […]
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Sep 28, 2023

How to Accurately Test Significance with Difference in Difference Models

When we want to determine the causal effect of a […]
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Aug 24, 2023

Encouragement Designs and Instrumental Variables for A/B Testing

At Spotify, we run a lot of A/B tests. Most […]
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Aug 16, 2023

Experimentation at Spotify: Three Lessons for Maximizing Impact in Innovation

As companies mature, it’s easy to believe that the core […]
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Aug 3, 2023

Coming Soon: Confidence — An Experimentation Platform from Spotify

TL;DR: Spotify is releasing a new commercial product for software […]
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Jul 25, 2023

Bringing Sequential Testing to Experiments with Longitudinal Data (Part 2): Sequential Testing

In Part 1 of this series, we introduced the within-unit […]
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Jul 18, 2023

Bringing Sequential Testing to Experiments with Longitudinal Data (Part 1): The Peeking Problem 2.0

Spotify’s approach to challenges in sequential testing with longitudinal data  […]
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Jun 28, 2023

Experimenting with Machine Learning to Target In-App Messaging

Messaging at Spotify At Spotify, we use messaging to communicate […]
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Jun 15, 2023

Experimenting at Scale, the Spotify Home Way

In the fast-paced world of streaming, personalization plays a vital […]
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Mar 21, 2023

Choosing a Sequential Testing Framework — Comparisons and Discussions

TL;DR Sequential tests are the bread and butter for any […]
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Mar 23, 2022

Comparing Quantiles at Scale in Online A/B Testing

TL;DR: Using the properties of the Poisson bootstrap algorithm and […]
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Feb 28, 2022

Search Journey Towards Better Experimentation Practices 

At Spotify, we aim to build and improve our product […]
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Mar 10, 2021

Spotify’s New Experimentation Coordination Strategy

At Spotify we run hundreds of experiments at any given […]
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Nov 2, 2020

Spotify’s New Experimentation Platform (Part 2)

So you’ve read Part I of our two-part series about […]
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Oct 29, 2020

Spotify’s New Experimentation Platform (Part 1)

At Spotify we try to be as scientific as possible […]