Tag archive: experimentation

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May 15, 2024

Fixed-Power Designs: It’s Not IF You Peek, It’s WHAT You Peek at

TL;DR Sometimes we cannot estimate the required sample size needed to power an experiment before starting it....
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Mar 5, 2024

Risk-Aware Product Decisions in A/B Tests with Multiple Metrics

TL;DR We summarize the findings in our recent paper, , where we explain how Spotify’s decision-making engine...
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Sep 28, 2023

How to Accurately Test Significance with Difference in Difference Models

When we want to determine the causal effect of a product or business change at Spotify, A/B testing is the...
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Aug 24, 2023

Encouragement Designs and Instrumental Variables for A/B Testing

At Spotify, . Most of these tests follow a standard design, where we assign users randomly to control and...
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Aug 16, 2023

Experimentation at Spotify: Three Lessons for Maximizing Impact in Innovation

As companies mature, it’s easy to believe that the core experience and most user needs have been resolved,...
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Aug 3, 2023

Coming Soon: Confidence — An Experimentation Platform from Spotify

TL;DR: Spotify is releasing a new commercial product for software development teams: a version of our...
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Jul 25, 2023

Bringing Sequential Testing to Experiments with Longitudinal Data (Part 2): Sequential Testing

In of this series, we introduced the within-unit peeking problem that we call the “peeking problem 2.0”. We...
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Jul 18, 2023

Bringing Sequential Testing to Experiments with Longitudinal Data (Part 1): The Peeking Problem 2.0

At Spotify, we’re constantly improving our data infrastructure, which means we can get feedback on...
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Jun 28, 2023

Experimenting with Machine Learning to Target In-App Messaging

At Spotify, we use messaging to communicate with our listeners all over the world. Our Messaging team powers...
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Jun 15, 2023

Experimenting at Scale, the Spotify Home Way

In the fast-paced world of streaming, personalization plays a vital role in enhancing user experiences. At...
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Mar 21, 2023

Choosing a Sequential Testing Framework — Comparisons and Discussions

TL;DR Sequential tests are the bread and butter for any company conducting online experiments. The literature...
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Mar 23, 2022

Comparing Quantiles at Scale in Online A/B Testing

TL;DR: Using the properties of the Poisson bootstrap algorithm and quantile estimators, we have been able to...
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Feb 28, 2022

Search Journey Towards Better Experimentation Practices 

At Spotify, we aim to build and improve our product in a data-informed way. To do that, teams are encouraged...
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Mar 10, 2021

Spotify’s New Experimentation Coordination Strategy

At Spotify we run hundreds of experiments at any given time. Coordinating these experiments, i.e., making...
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Nov 2, 2020

Spotify’s New Experimentation Platform (Part 2)

So you’ve read of our two-part series about the new Experimentation Platform we’ve built at Spotify, and now...
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Oct 29, 2020

Spotify’s New Experimentation Platform (Part 1)

At Spotify we try to be as scientific as possible about how we build our products. Teams generate hypotheses...